A/B Testing you'll actually use

Simple, fast, and powerful. Optimizely is a dramatically easier way for you to improve your website through A/B testing.

Absolutely no coding required. A one-time copy-and-paste is all you need to run tests.

Convert your website's visitors into customers and earn more revenue today!

Enter any website URL below to get started!

What is A/B Testing?
What is A/B Testing?

A/B testing tools are one of the most powerful ways to increase revenue and understand how your marketing messages impact your visitors' behavior.

How does it work? Using A/B testing you show different variations of your web page to live traffic, then measures the impact each variation has on your conversion rates.

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How it Works
How Optimizely Works
  1. Enter your website's URL below and create variations of your website in minutes.
  2. Copy & paste your one-line Optimizely snippet onto the pages you want to test or measure as goals.
  3. Start your experiment and learn which variation performed best!
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Implementing Optimizely

Copy this code and paste it immediately after your opening <head> tag:

Because you are using the Shopify App, the Optimizely embed code is already added to your shop automatically!

If you want to run Optimizely on a page NOT hosted by Shopify, copy & paste this code snippet to the top of the <head> tag:

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Include this snippet on every page you want to run experiments on and track as a goal. This snippet will not change. Note the //cdn prefix is NOT a typo.

If you decide to create additional projects, a new snippet will be generated for each new project. For more information, see Managing Multiple Pages - Using Optimizely Projects.

To add new projects, go to My Experiments.

Each project has a unique Project Code snippet that must be included on every page running experiments or being tracked as a goal.

Your account has more than one project, so be sure to add the correct snippet. To view your projects and project codes, go to My Experiments.

Click on Project Code to get your snippet:

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