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Optimizely for Developers

Rich APIs and powerful testing tools for Software Engineers

Optimizely isn't just for marketers. Our powerful APIs, JavaScript variation editor, and customizable integration hooks make A/B Testing easy for thousands of software engineers every day.

Highlights:
  • Create variations with arbitrary JavaScript in our editor
  • Support for firewalled staging environments and access controls
  • JavaScript test-activation API for testing on dynamic sites
  • Support for arbitrary custom conversion events
  • Customizable integration with your analytics/internal platforms
  • Instant cross-browser QA verification
  • Full technical support from actually technical people
  • Deploy experiments in seconds, with real-time results
  • Comprehensive JavaScript API
  • And much more...

Optimizely's powerful visual editor makes each element on every page in the shopping funnel editable, quickly turning ideas for new creative, campaigns, landing pages, offer text, product page designs and more into highly targeted, personalized and optimized customer experiences.

Questions? Contact us.

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Browser Compatibility

You are currently using a browser that is not supported by Optimizely's editor. Please try using one of the following instead:

  • Chrome 5+
  • Firefox 3.5+
  • Internet Explorer 9+
  • Safari 5+
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Create Experiment

Your new experiment will appear under "DRAFTS" until you start it. Then it will appear under "ACTIVE".

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Implementing Optimizely

Copy this code and paste it immediately after your opening <head> tag:

Because you are using the Shopify App, the Optimizely embed code is already added to your shop automatically!

If you want to run Optimizely on a page NOT hosted by Shopify, copy & paste this code snippet to the top of the <head> tag:

Copy to Clipboard

Include this snippet on every page you want to run experiments on and track as a goal. This snippet will not change. Note the //cdn prefix is NOT a typo.

To add new projects, go to the Dashboard.

Each project has a unique Project Code snippet that must be included on every page running experiments or being tracked as a goal.

Your account has more than one project, so be sure to add the correct snippet. To view your projects and project codes, go to the Dashboard.

Click on Project Code to get your snippet:

For advanced implementations, see our API Documentation.

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