Data Analyst Level 1 Exam

As a Data Analyst, aka Data Geek, your focus is on using analytics to help align experimentation goals with business goals. This means you need a strong understanding of how to read the Optimizely results page and the statistics for experimentation, use direct and indirect data from experiment results to help identify, define, craft, and manage hypotheses.

Data Geek Level 1

If you feel comfortable with the concepts, please access the exam by clicking Begin. If you are not, we recommend you review the study guide or complete the corresponding learning path.

Price: Free


  • Foundations of experimentation cycle and program structure
  • Aligning experimentation goals with business goals
  • Connecting revenue to experimentations
  • Primary, secondary, and monitoring metrics
  • Statistics for experimentation
  • How Stats Engine is different from other statistical models
  • Reading the Optimizely results page
  • Taking action on winning, losing, and inconclusive results

Preparing For The Exam

Exam Details

  • 50 multiple-choice questions
  • 60 minutes allotted to complete the exam
  • 80% is the passing score
  • No hard-copy or online materials may be referenced during the exam
  • No prerequisites for taking this certification exam