Idea Contributor Level 1 Exam

As an Idea Contriburor, aka Idea Guru, your focus is on contributing experimentation ideas, so you need a strong understanding of strategies to use in aligning experimentation goals with business goals, how to use metrics to help drive future experimentation ideas, define problem statements, and finally, craft effective data-driven hypotheses.

Idea Guru Level 1

If you feel comfortable with the concepts, please access the exam by clicking Begin. If you are not, we recommend you review the study guide or complete the corresponding learning path.

Price: Free


  • Foundation of experimentation cycle and program structure
  • Aligning experimentation goals with business goals
  • Connecting revenue to experimentations
  • Primary, secondary, and monitoring metrics
  • Using direct and indirect data to develop experiment ideas
  • Defining problem statements
  • Crafting hypotheses using the Problem > Solution > Result framework
  • Prioritizing ideas with a defined framework
  • Best practices for managing hypotheses
  • Documenting and collaborating on hypotheses in Optimizely Program Management
  • Best practices for creating business requirements documents
  • Defining experiment components: Pages, Events, Audiences
  • Basic experiment QA using the Previewer

Preparing For The Exam

Exam Details

  • 50 multiple-choice questions
  • 60 minutes allotted to complete the exam
  • 80% is the passing score
  • No hard-copy or online materials may be referenced during the exam
  • No prerequisites for taking this certification exam