Optimizely X Strategy Expert

Intended for an individual who has significant experience building and managing a culture of experimentation. This certification will show that you possess the experience and knowledge to successfully implement an optimization program for your business.

Optimizely X Strategy Expert Certification

Intended for an individual who has experience managing an optimization program and creating a culture of experimentation at an advanced level.

Price: Free

Exam Details

  • 50 multiple-choice questions
  • 60 minutes allotted to complete the exam
  • 80% is the passing score
  • No hard-copy or online materials may be referenced during the exam
  • No prerequisites for taking this certification exam
  • Registration fee is: $250


  • How do you make experimentation core to your product development?
  • Building to scale
  • Experiment goals
  • Using a goal tree
  • Primary versus secondary metrics
  • Using analytics reports to generate hypotheses
  • Hypothesis structure
  • Prioritization framework
  • Macro versus micro conversions
  • Optimization Methodology
  • Building an optimization culture
  • Build an effective optimization team
  • Create a roadmap
  • Experiment length
  • Minimum detectable effect (MDE)
  • Statistical significance
  • Interpret your results
  • Take action on your results
  • How to share results with stakeholders and your team
  • Behavioral Targeting

Preparing For The Exam

  • Review the Optimizely Knowledge Base
  • Actively participate in the Optiverse Community
  • Review the Optimizely Academy resources
  • Review the platform exam study guide

Certification Maintenance

  • Your certification is valid for 1 year. After 1 year, you will have the opportunity to retake the exam.