Optimizely X Strategy Foundations Certification

Intended for an individual who wants to prove their knowledge of optimization strategy. This certification will show that you possess the experience and knowledge to organize and build your experimentation program and analyze your results at a foundational level.

Optimizely X Strategy Foundations Certification

Intended for an individual who understands how to build and manage an optimization program and create a culture of experimentation at a fundamental level.

Price: Free

Exam Details

  • 50 multiple-choice questions
  • 60 minutes allotted to complete the exam
  • 80% is the passing score
  • No hard-copy or online materials may be referenced during the exam
  • No prerequisites for taking this certification exam
  • Registration fee is: Free

Concepts

  • Experiment goals
  • Using a goal tree
  • Primary versus secondary metrics
  • Using analytics reports to generate hypotheses
  • Hypothesis structure
  • Prioritization framework
  • Macro versus micro conversions
  • Optimization Methodology
  • Building an optimization culture
  • Build an effective optimization team
  • Create a roadmap
  • Experiment length
  • Minimum detectable effect (MDE)
  • Statistical significance
  • Interpret your results
  • Understanding winning, losing and inconclusive results
  • Take action on your results
  • How to share results with stakeholders and your team

Preparing For The Exam

  • Review the Optimizely Knowledge Base
  • Actively participate in the Optiverse Community
  • Review the exam study guide

Certification Maintenance

  • Your certification is valid for 1 year. After 1 year, you will have the opportunity to retake the exam.