Courses
30 mins
Course

Align Experimentation to Your Business

The best experimentation programs align closely with the goals of the business. Learn how in this course.

15 mins
Course

Building an Experimentation Culture

How can you tap into the collective mental power of your organization to drive experimentation? In this course, we'll give you some ideas to transform your culture.

30 mins
Course

Build Your Optimization Team

You can't be a lone wolf forever. In this course, we'll help you build your experimentation team and nurture a culture of optimization.

30 mins
Course

Create a Testing Roadmap

In this course, you'll learn how to define your primary and secondary metrics and create roadmap of future experiments.

45 mins
Course

Build an Experiment in Optimizely

This course will take you step-by-step through building an experiment in Optimizely.

45 mins
Course

Create a Variation in Optimizely

This course will teach you how to use the Optimizely Editor to create variations for your experiments.

30 mins
Course

QA Your Optimizely Experiment

This course will teach you the various ways in which you can QA your Optimizely experiment before launching it.

30 mins
Course

Implement the Snippet for Optimizely

This course will teach you how to implement your snippet for Optimizely Web so that you can start experimenting.

45 mins
Course

UPDATED! Information on the Results Page

In this course we'll introduce you to the information available on Optimizely's Results page.

30 mins
Course

Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?

1 hr
Course

Prepare Your Site for Optimizely

This course will teach you how to prepare your website for Optimizely Web by creating Pages, Events, and Audiences.

30 mins
Course

Leverage Data to Drive Experiments

Learn to explore data from your analytics, heat maps, and other tools to take your experimentation program to the next level.

30 mins
Course

Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!

45 mins
Course

Manage Projects & Collaborators

This course will teach you how to manage projects in Optimizely, and add collaborators with the appropriate permissions.

30 mins
Course

Optimization Statistics

In this course, you'll learn how the Optimizely Stats Engine calculates results to enable business decisions.

30 mins
Course

Prioritize Your Experiments

In this course, you'll develop a prioritization framework to ensure you are focusing on the most impactful experiments.

30 mins
Course

Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?

30 mins
Course

Solving Problems That Matter

Use your data to identify the problem that matter to your business, and then generate effective solutions to address these problems.

30 mins
Course

The Experimentation Cycle

Experimentation is an iterative cycle. Learn how to develop processes for your experimentation program and improve your optimization methodology.

30 mins
Course

Where Should You Experiment?

Figuring out where to experiment is hard. In this course, you will learn how to use existing site analytics to create high impact tests relevant to your industry.

30 mins
Course

Take Action on Winning Variations

A winning variations is almost always a reason for celebration. But what you do next matters more!

30 mins
Course

Write an Effective Hypothesis

At the heart of the scientific method is the hypothesis. Using the framework presented here, you'll learn how to write effective hypotheses for your experiments.

45 mins
Course

Setting up Program Management

In this course, experimentation leads will learn the benefits of using Optimizely's Program Management and how to set it up to help your teams with ideation and planning for your experiments.

program, manage, organiz, team
45 mins
Course

Team Functionality

In this course, you will learn how to incorporate Program Management into your experimentation workflows to better leverage you and your entire team's talent to facilitate a successful optimization program.

30 mins
Course

Analysis in Program Management

In this course, you'll learn how to use Program Management to more effectively analyze the results of your experiments and iterate on new experiment ideas.

pm, program, manage, analys, report, data,
1 hr
Course

Optimizely X Full Stack Testing Implementation

In this course, you will learn how to set up and implement Optimizely Full Stack.

45 mins
Course

Using the Optimizely Full Stack product

In this course, you will learn how to create an experiment, feature flags and feature rollouts using the Optimizely Full Stack product.

To access the courses relevant to your experimentation role, please navigate to our Learning Paths.