Courses
Focus on a specific topic in our step-by-step courses.
strategy 30 mins
0%
Course

Align Experimentation to Your Business

The best experimentation programs align closely with the goals of the business. Learn how in this course.

strategy 30 mins
0%
Course

Building an Experimentation Culture

How can you tap into the collective mental power of your organization to drive experimentation? In this course, we'll give you some ideas to transform your culture.

strategy 30 mins
0%
Course

Build Your Optimization Team

You can't be a lone wolf forever. In this course, we'll help you build your experimentation team and nurture a culture of optimization.

product 1 hr
0%
Course

Create a Variation in Optimizely Classic

This course will teach you how to use the Optimizely Classic Visual Editor to create variations for your experiments.

strategy 45 mins
0%
Course

Create a Testing Roadmap

In this course, you'll learn how to define your primary and secondary metrics and create roadmap of future experiments.

product 1 hr
0%
Course

Build an Experiment in Optimizely X

This course will take you step-by-step through building an experiment in Optimizely X.

product 1 hr
0%
Course

Create a Variation in Optimizely X

This course will teach you how to use the Optimizely X Editor to create variations for your experiments.

product 45 mins
0%
Course

QA Your Optimizely X Experiment

This course will teach you the various ways in which you can QA your Optimizely X experiment before launching it.

product 45 mins
0%
Course

Implement the Snippet for Optimizely X

This course will teach you how to implement your snippet for Optimizely X Web so that you can start experimenting.

results 45 mins
0%
Course

Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?

product 1.50 hrs
0%
Course

Prepare Your Site for Optimizely X

This course will teach you how to prepare your website for Optimizely X Web by creating Pages, Events, and Audiences.

results 45 mins
0%
Course

Interpret the Results in Optimizely Classic

This course will teach you how to interpret and take action on the your results using Optimizely Classic.

product 1 hr
0%
Course

Launch Experiments with Optimizely Classic

This course will teach you the six steps to building and launching an experiment using Optimizely Classic.

strategy 45 mins
0%
Course

Leverage Data to Drive Experiments

Learn to explore data from your analytics, heat maps, and other tools to take your experimentation program to the next level.

results 30 mins
0%
Course

Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!

product 1 hr
0%
Course

Manage Projects & Collaborators

This course will teach you how to manage projects in Optimizely X, and add collaborators with the appropriate permissions.

results 30 mins
0%
Course

Optimization Statistics

In this course, you'll learn how the Optimizely Stats Engine calculates results to enable business decisions.

strategy 30 mins
0%
Course

Prioritize Your Experiments

In this course, you'll develop a prioritization framework to ensure you are focusing on the most impactful experiments.

product 30 mins
0%
Course

Set Up and Implement Optimizely Classic

This course will teach you how to implement your snippet, manage projects, and set up integrations with Optimizely Classic.

results 30 mins
0%
Course

Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?

strategy 45 mins
0%
Course

Solving Problems That Matter

Use your data to identify the problem that matter to your business, and then generate effective solutions to address these problems.

strategy 45 mins
0%
Course

The Experimentation Cycle

Experimentation is an iterative cycle. Learn how to develop processes for your experimentation program and improve your optimization methodology.

results 45 mins
0%
Course

Understand the Results Page

In this course, we'll give you an overview of the Results page so that you can understand and interpret the data.

strategy 30 mins
0%
Course

Where Should You Experiment?

Figuring out where to experiment is hard. In this course, you will learn how to use existing site analytics to create high impact tests relevant to your industry.

results 30 mins
0%
Course

Take Action on Winning Variations

A winning variations is almost always a reason for celebration. But what you do next matters more!

strategy 30 mins
0%
Course

Write an Effective Hypothesis

At the heart of the scientific method is the hypothesis. Using the framework presented here, you'll learn how to write effective hypotheses for your experiments.

product 45 mins
0%
Course

Selecting and Prioritizing Experiments in Program Management

In this course, you'll learn how to use Optimizely's Program Management to help you with ideation and planning for your experiments.

product 45 mins
0%
Course

Team Functionality

In this course, you will learn how to set up and manage your team in Program Management.

results 45 mins
0%
Course

Analysis in Program Management

In this course, you'll learn how to use Program Management to more effectively analyze the results of your experiments and iterate out into new experiment ideas.

product 1 hr
0%
Course

Optimizely X Full Stack Testing Implementation

In this course, you will learn how to set up and implement Optimizely Full Stack.

product 1 hr
0%
Course

Using the Optimizely X Full Stack product

In this course, you will learn how to create an experiment, feature flags and feature rollouts using the Optimizely X Full Stack product.

strategy 1.25 hrs
0%
Course

Laying the Foundations of a Product Experimentation Program

The course will guide you though the process of building your Full Stack experimentation program, leveraging common use cases, and interpret statistics for experimentation.