What are good tactics to understand your audience problems? (Select all that apply)
Apply segmentation in your web analytics platform
Apply segmentation on your a/b test results
Consult your market research group
All of the above
What does a good personalization user problem NOT have?
Where the problem is occurring
A data point(s)
What is one way you can learn more as you build your personalization campaigns?
Try multiple audience types (e.g. behavioral, contextual) in the same campaign
Include only your most important conversion metric
Don’t estimate estimated sample size in your planning