Quiz: What Did You Learn?

What are good tactics to understand your audience problems? (Select all that apply)

  • Apply segmentation in your web analytics platform

  • Apply segmentation on your a/b test results

  • Consult your market research group

  • All of the above

What does a good personalization user problem NOT have?

  • User description

  • Solution

  • Where the problem is occurring

  • A data point(s)

What is one way you can learn more as you build your personalization campaigns?

  • Try multiple audience types (e.g. behavioral, contextual) in the same campaign

  • Include only your most important conversion metric

  • Don’t estimate estimated sample size in your planning