Align Experimentation to Your Business
Experimentation that doesn't align to your business goals will ultimately end up wasting time and resources. Learn how to experiment in a way that connects your optimization to the goals that mean something to your organization.
In this course, you'll learn how to answer the following questions:
- How can you analyze your current business goals and align them to your site or app performance?
- How do company goals relate to experiment metrics?
- What is a goal tree and how can it help you develop your optimization program?
Learn how to set up your Optimizely X account for Personalization and build your first campaign!
Once you've interpreted your results, why not share them with others to invest in long-term success for your program?
How can you make more impactful changes to ensure that your next experiment will be statistically significant?
A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!