Align Experimentation to Your Business


Experimentation that doesn't align to your business goals will ultimately end up wasting time and resources. Learn how to experiment in a way that connects your optimization to the goals that mean something to your organization.

In this course, you'll learn how to answer the following questions:

  1. How can you analyze your current business goals and align them to your site or app performance?
  2. How do company goals relate to experiment metrics?
  3. What is a goal tree and how can it help you develop your optimization program?

When all of the course elements are marked Completed, return to the learning path by clicking the path name in the breadcrumb at the top of the page.

New Courses


Setting Up Your Experimentation Program Structure

This course will teach you the various ways an experimentation program structure can be set up, as well as which individuals should be involved and what various teams might look like.


Analysis in Program Management

In this course, you'll learn how to use Program Management to more effectively analyze the results of your experiments and iterate out into new experiment ideas.


Team Functionality

In this course, you will learn how to set up and manage your team in Program Management.


Selecting and Prioritizing Experiments in Program Management

In this course, you'll learn how to use Optimizely's Program Management to help you with ideation and planning for your experiments.