Align Experimentation to Your Business
Experimentation that doesn't align to your business goals will ultimately end up wasting time and resources. Learn how to experiment in a way that connects your optimization to the goals that mean something to your organization.
In this course, you'll learn how to answer the following questions:
- How can you analyze your current business goals and align them to your site or app performance?
- How do company goals relate to experiment metrics?
- What is a goal tree and how can it help you develop your optimization program?
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This course will teach you the various ways an experimentation program structure can be set up, as well as which individuals should be involved and what various teams might look like.
In this course, you'll learn how to use Program Management to more effectively analyze the results of your experiments and iterate out into new experiment ideas.
In this course, you will learn how to set up and manage your team in Program Management.
In this course, you'll learn how to use Optimizely's Program Management to help you with ideation and planning for your experiments.