Align Experimentation to Your Business

 

Experimentation that doesn't align to your business goals will ultimately end up wasting time and resources. Learn how to experiment in a way that connects your optimization to the goals that mean something to your organization.

In this course, you'll learn how to answer the following questions:

  1. How can you analyze your current business goals and align them to your site or app performance?
  2. How do company goals relate to experiment metrics?
  3. What is a goal tree and how can it help you develop your optimization program?

New Courses

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Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!

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Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?

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Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?

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Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!