Align Experimentation to Your Business


Experimentation that doesn't align to your business goals will ultimately end up wasting time and resources. Learn how to experiment in a way that connects your optimization to the goals that mean something to your organization.

In this course, you'll learn how to answer the following questions:

  1. How can you analyze your current business goals and align them to your site or app performance?
  2. How do company goals relate to experiment metrics?
  3. What is a goal tree and how can it help you develop your optimization program?

New Courses


Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!


Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?


Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?


Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!