Now that you’ve had a chance to learn more about this topic, let’s review what you should have learned with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.
Experiment goals should be:
What is NOT a benefit of a goal tree?
You’ve been asked to help establish the optimization team, which will be led by Sufjan, your marketing director. One afternoon, he swings by your office to begin talking strategy for optimization. He’s incredibly excited about the process and wants to get started as soon as possible. “I’ve been pondering a bunch of ‘what if’ scenarios we could try on the website,” he says excitedly, “but I’m not sure where to start. Do you have any thoughts?” Which response would be best in this situation?
If your business unit’s goal is to increase revenue per visitor, what would a good experiment goal be to align with that goal?
Armin has just purchased the Optimizely X platform and is excited to get started with his experimentation process. He’s had a number of ideas about how to increase company revenue, which he knows is one of his company’s goals. What should he do first?