Attic and Button has always been a data-driven organization. Because of this, they consider analysis to be one of the most important parts of experimentation. They added Program Management to their experimentation program to gain the deeper insight with a wider reach that even the power of Optimizely X couldn’t manage alone.
Communication is vital across the development of an idea, but it’s also important as you review and analyze your experiment results. Not only do you need to communicate your results to your team, but you need tools to help you analyze your results across your experimentation timeline. Knowing this, Attic and Button used Program Management to review their experiment results and track the progress of their experimentation for their team and their organization over time, giving them information about experiment progress and results they wouldn’t easily access any other way.