Once you’ve built and analyzed your first experiments in Program Management, you can use that data to help you prioritize your existing ideas and create new ones related to your results. The power of Program Management really becomes evident once you get your experiment program rolling and begin using Program Management to develop your ideas into experiments and your experiments into new ideas, you’ll discover that the experimentation cycle grows almost organically; your results will inspire new experiments by giving you a new set of questions to ask. Your results will prompt you to ask “Why did this happen?” or “Did this aspect of our website or app impact this result?” Use those questions as a launching platform to brainstorm how you could find concrete answers through experimentation.
To learn more about how to interpret your experiment results, you can take our Analysis Course. It will give you strategies that will help you effectively use Optimizely’s analysis tools to learn more about your website and app visitors.