Build an Experiment in Optimizely X


Before you can execute your great ideas for experiments, you need to know how to set one up. Learn how to properly build and execute an experiment to set a precedent for success in your optimization program.

In this course, you'll learn how to answer the following questions:

  1. How do I set up an experiment in Optimizely X?
  2. What are integrations and how do I set them up?

New Courses


Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!


Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?


Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?


Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!