Learn Something New: What are Integrations?

As your website or app developed over time, you very likely leveraged different software to gather analytic information and report about the way your site or app is used. From heatmaps to other analytics platforms, you gather reporting from a variety of different sources. When you're running an experiment, your integrations may have an impact on what you decide to experiment on or how you decide to experiment in general, so learn from this video exactly what integrations are and how they can impact your experimentation.