Building an Experimentation Culture


No matter what great ideas you have, no matter how well you plan, your optimization program needs the assistance and support of the rest of your organization in order to achieve success. Learning how to leverage resources across all areas of business will help inform and strengthen your optimization, and having the informed support of people across the company will help ensure it thrives.

In this course, you'll learn how to answer the following questions:

  1. What impact can the talent across your organization to have on the ideation process?
  2. How can you encourage ideas from employees?
  3. Who should you consult to contribute hypothesis ideas?
  4. How do you conduct effective idea generation meetings?

When all of the course elements are marked Completed, return to the learning path by clicking the path name in the breadcrumb at the top of the page.

New Courses


UPDATED! Information on the Results Page

In this course we'll introduce you to the information available on Optimizely's Results page.

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Personalization Overview and Strategy

In this course, you will learn various ways of personalizing a website, as well as review best practices for utilizing personalization strategies.


Building Adaptive Audiences in Optimizely Web

In this course, learn about Adaptive Audiences, how to use it, and how it allows you to deliver relevant experiences based on visitor interest.

full stack

Optimizely Full Stack: Technical - Build a Feature

In the first part of our series of how-to courses, you will learn the initial steps to implementing full stack, including installing the SDK and becoming familiar with the datafile, then learn how to build your first feature.