Practice: Build Your Brainstorming Team

Now it’s time to assemble your own brainstorming team! In your journal, add some people who would benefit your brainstorming process. Don’t forget to include:

  • Stakeholders who are directly involved in experimentation
  • Analysts who work with your site or app’s data
  • Developers involved in creating new features
  • Designers who create new digital assets
  • People at the company who see your visitors at different stages of the customer journey