Quiz: What Did You Learn?

Now that you’ve had a chance to learn more about this topic, let’s review what you should have learned with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.

Elise was recently hired at News Stream to lead their optimization team. She noticed that their history of optimization was a little random and more focused on solving immediate large problems as dictated by higher authorities in the company. What would be a good first step to get her team and the company on track with a more effective approach to ideation?

  • Hold an optimization idea competition to gather ideas throughout the company
  • Sit down with the executives and talk about approaches to optimization
  • Hold an internal meeting with her team to see what they’ve done before
  • Research what other comparable organizations in her industry have chosen to optimize and build ideas from there.

What should you bring to your ideation meetings with your team?

  • Raw data
  • Key insights
  • Problem statements
  • Industry standards

What is one quality of great questions for experimentation?

  • They encourage discussion among team members
  • They drive insight at all levels of the customer experience
  • They probe long-held assumptions about visitors
  • They spawn implementable solutions