Build Your Optimization Team
Your experiments are only as good as their execution, so you need to establish a solid team with a variety of skills to help you get your projects off the ground. Not everyone may have the capacity to build a team solely dedicated to optimization, so planning what skill sets you'll need to borrow and when they'll come into play in the optimization cycle will help you establish a successful optimization program no matter what size operation you're working with.
In this course, you'll learn how to answer the following questions:
- How can you build an experimentation team to maximize your success?
- Who else should be involved in your experimentation process (brainstorming, offering other insight, etc.)?
- What resources and solutions are available if you don’t have the ability to leverage a full planning team?
Learn how to set up your Optimizely X account for Personalization and build your first campaign!
Once you've interpreted your results, why not share them with others to invest in long-term success for your program?
How can you make more impactful changes to ensure that your next experiment will be statistically significant?
A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!