Build Your Optimization Team


Your experiments are only as good as their execution, so you need to establish a solid team with a variety of skills to help you get your projects off the ground. Not everyone may have the capacity to build a team solely dedicated to optimization, so planning what skill sets you'll need to borrow and when they'll come into play in the optimization cycle will help you establish a successful optimization program no matter what size operation you're working with.

In this course, you'll learn how to answer the following questions:

  1. How can you build an experimentation team to maximize your success?
  2. Who else should be involved in your experimentation process (brainstorming, offering other insight, etc.)?
  3. What resources and solutions are available if you don’t have the ability to leverage a full planning team?

New Courses


Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!


Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?


Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?


Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!