Create a Variation in Optimizely X


Creating your variations is a critical step in building your experiments. In this course, we'll show you how to use the Editor to design variations. Once your experiment looks and works the way you'd like, you'll be able to publish it live to the world!

In this course, you'll learn how to answer the following questions:

  1. How do I create a variation?
  2. What is a redirect experiment and how do I create one?

New Courses


Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!


Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?


Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?


Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!