Challenge: Redirect Experiments
In the next part of the course, we’re going to talk about an experiment type called a redirect experiment, which is an experiment that directs visitors to two (or more) entirely different pages on your website. This can be a powerful way to make a deep dive into your experimentation and truly get an understanding of which format and features will work best for a potential redesign.
Are you up for a real challenge? Based on what you know about experimentation and variations up to this point, let’s look at a potential redirect experiment and see if you can figure out some important features and functions of a redirect experiment. Getting these questions wrong only gives you a chance to learn more about an important and powerful experimentation approach.
Are you ready? Let’s do this!
You’re conducting a meeting with your experimentation team, reviewing different experiment options and opportunities for the next quarter, when discussion turns to the big topic that’s been looming over the team--after a few successful experiments, you’re being pressured to take more risks and attempt a full functionality and redesign shift for your website, including the app, which is essentially your website reformatted into a mobile-friendly platform.
Leela, head of your design team, has been doing lots of research and has presented four major variations of your potential website redesign and two new radical app redesigns. The new options for the website and app feature dramatic changes to the landing page, so you’ll have to run an experiment that directs visitors to multiple URLs. This is new territory for the team. They have questions. Can you answer them accurately?
How do we track clicks in the redirected variation?
Can we use the Visual Editor to make adjustments to the pages we’re redirecting to for our Redirect experiment?
What about our third-party analytics? Are they enabled in all the snippets across the site so we can easily redirect to both pages and get seamless reporting? (audiences, referrals, etc)
Where do we put the snippet?