Create a Testing Roadmap
Experiments have lots of moving parts that will involve people throughout your organization, even if you are lucky enough to have a dedicated optimization team. Creating a roadmap or backlog will help you coordinate all the resources you'll need over the course of your experiment and help you plan and effectively run multiple experiments at once.
In this course, you'll learn how to answer the following questions:
- How do you create a meaningful timeline for running your experiments?
- What tools can you use to manage your roadmap?
- How can you manage simultaneous experiments?
- How can you establish a process that prioritizes your experiments automatically?
Learn how to set up your Optimizely X account for Personalization and build your first campaign!
Once you've interpreted your results, why not share them with others to invest in long-term success for your program?
How can you make more impactful changes to ensure that your next experiment will be statistically significant?
A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!