The most frustrating experiment result is probably an inconclusive variation. It may seem like there's nothing you can do with a result that seems so ambiguous, but with some insight, inconclusive variations can teach you a great deal about your website or app visitors. If you know how to leverage them, inconclusive results can help you iterate into winning experiments.
In this course, you'll learn how to answer the following questions:
- What is an inconclusive result?
- What can I learn from an inconclusive result?
Once you've interpreted your results, why not share them with others to invest in long-term success for your program?
How can you make more impactful changes to ensure that your next experiment will be statistically significant?
A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!
A winning variations is almost always a reason for celebration. But what you do next matters more!