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Raj and his team have been running small experiments with a good success rate for the last few months. They just completed their first significant A/B experiment that included a number of major redesigns to their product pages and, even after reaching statistical significance, their results are inconclusive. What should they do first?
What are some reasons why an experiment could come back as inconclusive?
1- Sample size is too small
2- Don’t have enough traffic
3- Experimented with something visitors don’t care about
4- Change is too small to make a difference
What is one way you can prevent an inconclusive result?