Launch Experiments with Optimizely Classic

In this course, learn how to launch a web experiment using Optimizely Classic.

In this course, you'll learn how to answer the following questions:

  1. How do I create a variation?
  2. How do I set up goals?
  3. What is URL targeting?
  4. How do I select an audience?
  5. What is traffic allocation?
  6. How do I QA my experiment?

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Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!

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Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?

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Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?

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Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!