Leverage Data to Drive Experiments


Knowing how to read and utilize your analytics is the cornerstone to effective experimentation. Analytics offer insight into your visitors' preferences and behaviors that help you find problems they're having with your app and website.

In this course, you'll learn how to answer the following questions:

  1. How can customer feedback and analytics inform your hypothesis?
  2. What benefits are there to analyzing data prior to building your experiment?
  3. What can analysis teach you about which pages might be best for experimentation?

When all of the course elements are marked Completed, return to the learning path by clicking the path name in the breadcrumb at the top of the page.

New Courses


UPDATED! Information on the Results Page

In this course we'll introduce you to the information available on Optimizely's Results page.

web personalization

Personalization Overview and Strategy

In this course, you will learn various ways of personalizing a website, as well as review best practices for utilizing personalization strategies.


Building Adaptive Audiences in Optimizely Web

In this course, learn about Adaptive Audiences, how to use it, and how it allows you to deliver relevant experiences based on visitor interest.

full stack

Optimizely Full Stack: Technical - Build a Feature

In the first part of our series of how-to courses, you will learn the initial steps to implementing full stack, including installing the SDK and becoming familiar with the datafile, then learn how to build your first feature.