Practice: Explore Your Data and Analytics

Take five minutes to complete the following:

Now that you’ve seen a few different types of analytics, it’s time to hunt down your own data and analyze it. Remember to look for information about pages where visitors bounce, or where they’re abandoning a process you’d like them to complete, such as conversion. Note any surprising information, like visitors from international locations who might have different expectations or needs than your domestic visitors. Highlight these and note where these potential issues take place. We’ll use that information shortly!