Quiz: How Much do You Know?

Before we start, let’s see what you already know with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.

Devi wants to increase conversion rates on her retail website, but isn’t sure where dropoff is happening in the checkout process. What analytics report would be most likely to help her figure that out?

  • Funnel Report
  • Geographic Report
  • Referral Report
  • Acquisitions Report

How can a heat map be helpful in deciding what experiments you could run on a page?

  • Heat maps can indicate what products are moving quickly, or which articles are getting attention, and which aren’t getting as much notice on your website.
  • Heat maps reveal why visitors choose to notice a particular element on a page.
  • Heat maps reveal both distractions and whether visitors are noticing important elements, such as your CTA (Call to Action).
  • Heat maps show the number of visitors who have followed a particular search string, allowing you to know how popular (or “hot”) various search terms are.

What can your analytics tell you?

  • Who is visiting your site?
  • How long do visitors stay on your site?
  • What buttons do visitors click?
  • All of the above