Quiz: What Did You Learn?

Now that you’ve had a chance to learn more about this topic, let’s review what you should have learned with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.

Your first job when constructing an experiment is to figure out:

  • What problems your users are having
  • Your technical and design capacities for the experiment
  • Timeframes and sample size
  • What is working in other websites and apps with a similar business model

Aside from analytics, what other data can you use to create experimentation ideas?

  1. Customer surveys
  2. Beta testing feedback
  3. Customer support feedback
  4. E-mails and social media interactions
  • 1, 2
  • 1, 3, 4
  • 1, 2, 3, 4
  • 1, 2, 3

The least valuable pages for experimentation are:

  • Pages getting the most traffic compared to your other pages
  • Pages close to your conversion event
  • Pages with multiple calls to action
  • Landing pages

In reviewing the analytics report you see here, you are interested in looking particularly at some markets where you just opened for business in the past year, which are India, Malaysia, Germany, and Australia. Based on performance in this report, which market might you want to focus on improving for your first experiment?

  • India
  • Malaysia
  • Germany
  • Australia

Why do you think this market is important to focus on right now?

  • It has the highest bounce rate of the new markets
  • It has the fewest total visits of the new markets
  • It’s got the fewest new visitors
  • It’s the worst performer in all areas