Optimizely X Full Stack Testing Implementation

Welcome to Optimizely Full Stack!

This course will explain the process for creating attributes, audiences, and events in SDK Projects. We’ll also talk about the ways in which Full Stack differs from web experimentation, including how to create mutually exclusive experiments, which are only available in Full Stack. Are you ready to make great things happen for your experimentation across all your apps? Let’s get started!

Key Questions:

  1. What are projects in Optimizely Full Stack?
  2. How do you create attributes and audiences?
  3. How do you track events in Optimizely Full Stack?
  4. How do you create mutually exclusive experiments?
  5. What are the differences between Full Stack and Optimizely Web?

When all of the course elements are marked Completed, return to the learning path by clicking the path name in the breadcrumb at the top of the page.

New Courses


UPDATED! Information on the Results Page

In this course we'll introduce you to the information available on Optimizely's Results page.

web personalization

Personalization Overview and Strategy

In this course, you will learn various ways of personalizing a website, as well as review best practices for utilizing personalization strategies.


Building Adaptive Audiences in Optimizely Web

In this course, learn about Adaptive Audiences, how to use it, and how it allows you to deliver relevant experiences based on visitor interest.

full stack

Optimizely Full Stack: Technical - Build a Feature

In the first part of our series of how-to courses, you will learn the initial steps to implementing full stack, including installing the SDK and becoming familiar with the datafile, then learn how to build your first feature.