Case Study:

tripping-logo-orange (2) is the world’s largest search engine for vacation rentals, helping travelers find their happy place by searching over 10 million listings across HomeAway, VRBO, TripAdvisor, and more.

As they iterate on their customer experience to capture the market in the constantly changing and competitive travel industry, experimenting as part of every new feature rollout has become a company-wide priority.’s goal is to provide a great customer experience that increases first-time and repeat bookings. They’ve found that every part of the experience for a customer has the potential to impact these metrics, from the speed with which search results load to the order of their listings. They use Optimizely Full Stack to test every change and new idea, to validate that their product and development team are designing and building features that actually deliver value for the company’s bottom line.

Code, deployed and measured

The Product and Engineering teams develop and deploy new features as experiments, using results data to quantify what the impact of new experiences will be for customers. For example, the Backend Engineering team is able to examine the impact of performance on key metrics, like how much different loading times for displaying search results impact bookings and revenue. They learned that reducing the results load time by 5 seconds increased repeat site visits by 3%.