Challenge: Helping Johanna

Remember Johanna? She’s Attic and Button’s head of Internet marketing. After a few experiments, she wants to figure out which of her five variations result in a lift in checkouts.

What’s the best event type to use for this experiment?

  • Click event
  • Pageview event
  • Custom event

Johanna also wants to figure out whether people who watch their latest video promotion are more inclined to purchase the items featured in the video. What type of event is she going to want to implement?

  • Click event
  • Pageview event
  • Custom event