Quiz: What Did You Learn?

Now that you’ve had a chance to learn more about this topic, let’s review what you should have learned with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.

If you add a "Revenue" event to your experiment, you can set the denominator to:

  • Per conversion only
  • Per visitor only
  • Both of the above
  • None of the above

Imagine that you are an Optimizely X expert and you are helping your new hire, John, instrument your site on Optimizely X. He’s just getting started and is wondering if he should set up his pages now or let his team set them up later when they create their experiments. What should you tell John?

  • “I recommend setting up your pages now because it will enable your team to create and launch experiments more quickly in the future.”
  • “I don’t recommend setting up your pages now because it will take too much time and they are not reusable.”

In order to set up revenue tracking, you must:

  • Add a snippet of code to your site to call Optimizely's revenue tracking API.
  • Turn on the integration and create your event.
  • Turn on the integration and it will automatically create a goal for you.

In which of the following match types do query and hash parameters have to match the URL entered into Optimizely?

  • Simple match
  • Exact match
  • Click match

Kathleen is setting up her pages in Optimizely. All her ebook pages are based on the same template. What type of URL Targeting should she select in order to create her page?

  • Single URL
  • Set of URLs
  • Global

Mary, a marketing program manager at a travel site, is not sure her click event is set up properly. What tool would help Mary identify if all her events are firing correctly?

  • Share link
  • Cross browser test
  • Preview tool

The ‘valueInCents’ variable represents the purchase amount, in cents, or, purchase amount times 100. It is crucial that this value is passed to Optimizely in:

  • cents.
  • dollars.
  • euros.

True or False: revenue should always be the primary metric in an experiment.

  • True
  • False

True or False: Simple match ignores common variations in URLS, such as the http and www.

  • True
  • False

True or False: it is required to set up pages and events in advance of building an experiment.

  • True
  • False