Practice: Brainstorming Events

Take 5 minutes to do the following:

Think about the top three events, or goals, you want to track for your organization. Do you want to track how many visitors click on your CTA on the homepage? Perhaps you want to track the views on a video. Take a moment to write them down.

For example:

  • Homepage Clicks on new "View Fall Collection" CTA
  • Product Collection Page Clicks on new Fall Collection CTA
  • Product Detail Page Clicks on "Buy now"

Once you've completed this task, add these events to Optimizely following the steps you learned in the "Create Events" video.