Challenge: Prioritizing Impact and Effort

It’s your turn to think about impact and effort for a list of experiments! In this challenge, after reviewing a short scenario, you’ll see a list of proposed experiments. Select whether you think that these experiments fall under low, medium, or high impact and effort. Then, determine based on that information which experiment you’d run first. Select “Submit” when you’re finished to check your answer.

Louis is launching an optimization program for an e-commerce website with a team that includes a developer, but lacks a dedicated graphic design resource. He wants to get a quick win under his belt so he can promote it to the rest of the company and build excitement, so he wants to focus on pages that are going to have high volume and generate interest.

His first idea: streamline product page into tabs that puts the price and “add to cart” button on the visible tab, with product information and reviews on separate selectable tabs to bring more attention to the CTA.

What priority should this experiment have?

  • Impact: High Effort: High
  • Impact: Medium Effort: High
  • Impact: Low Effort: High
  • Impact: High Effort: Medium
  • Impact: High Effort: Low

Personalize the main landing page on the website to feature winter gear for audiences coming from colder climates and leaves the default clothing options for people from warmer climates.

  • Impact: High Effort: High
  • Impact: Medium Effort: High
  • Impact: Low Effort: High
  • Impact: High Effort: Low
  • Impact: Low Effort: Low

Remove carousel from top of the main page to feature products more.

  • Impact: High Effort: High
  • Impact: High Effort: Medium
  • Impact: Medium Effort: Medium
  • Impact: Low Effort: Medium
  • Impact: Low Effort: High

Remove navigation and clutter from checkout funnel to encourage visitors to complete checkout.

  • Impact: High Effort: High
  • Impact: Medium Effort: Medium
  • Impact: Low Effort: High
  • Impact: Medium Effort: High

Based on your ranking, which experiment would you choose to do first?

  • Streamline product page into tabs
  • Customize audiences based on location
  • Remove carousel from top of the main page
  • Remove navigation and clutter from checkout