Setting Up Your Experimentation Program Structure
You’ve made the important decision to optimize your company website to improve your customers’ digital experiences: congratulations! Before you begin experimenting however, it’s important to start with answering some basic questions: Who needs to be involved with experimentation, and at what point in time? What will your teams look like, and who will run the experimentation program? Which responsibilities need to be fulfilled prior to experimenting?
In this course, you'll learn how to answer the following questions:
- What types of experimentation program structures are there?
- Who belongs on the experimentation team?
- What are the roles and responsibilities of team members?
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This course will teach you the various ways an experimentation program structure can be set up, as well as which individuals should be involved and what various teams might look like.
In this course, you'll learn how to use Program Management to more effectively analyze the results of your experiments and iterate out into new experiment ideas.
In this course, you will learn how to set up and manage your team in Program Management.
In this course, you'll learn how to use Optimizely's Program Management to help you with ideation and planning for your experiments.