Setting Up Your Experimentation Program Structure

You’ve made the important decision to optimize your company website to improve your customers’ digital experiences: congratulations! Before you begin experimenting however, it’s important to start with answering some basic questions: Who needs to be involved with experimentation, and at what point in time? What will your teams look like, and who will run the experimentation program? Which responsibilities need to be fulfilled prior to experimenting?

In this course, you'll learn how to answer the following questions:

  1. What types of experimentation program structures are there?
  2. Who belongs on the experimentation team?
  3. What are the roles and responsibilities of team members?

When all of the course elements are marked Completed, return to the learning path by clicking the path name in the breadcrumb at the top of the page.

New Courses


Create Feature Flags with Optimizely Rollouts

Optimizely Rollouts uses feature flags to separate code deployment from feature launches in your environments. This course focuses on the technical aspects of building and using Optimizely's free feature flags to roll out features confidently, target key audiences and easily roll back poor performing features.


Setting Up Your Experimentation Program Structure

This course will teach you the various ways an experimentation program structure can be set up, as well as which individuals should be involved and what various teams might look like.


Analysis in Program Management

In this course, you'll learn how to use Program Management to more effectively analyze the results of your experiments and iterate out into new experiment ideas.


Team Functionality

In this course, you will learn how to set up and manage your team in Program Management.