Learn Something New: Centralization

When establishing your team, it’s important to think about what the roles and responsibilities will be for the day-to-day of the program. This central team will be seen internally as the leaders of experimentation and should be given responsibilities that match.

So what are the roles and responsibilities of the individuals on this team?

Let's take a look at the chart below:

Depending on the team structure, there are other roles that may also be included on this team, such as an analyst, who is responsible for interpreting data and report monitoring, a strategist, who may build experiment campaign roadmaps and campaign concepting, and a UX designer, who might participate in consumer usability research and contribute to experiment design.