Quiz: What Did You Learn?

Now that you’ve had a chance to learn more about this topic, let’s review what you should have learned with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.

As the lead organizing your experimentation team, you need someone who is responsible for overseeing the program and aligning it to your overarching business goals. What role are you looking to fill?

  • Executive Sponsor

  • Technical Lead
  • Program Manager

  • Developer

Experimentation is run out of many different functions, from marketing to engineering to analytics. What is one way to determine which of these functions should be the lead function?

  • Choose the lead function based on what Optimizely product will be used for experimentation and optimization.
  • Choose the lead function based on the combined experimentation experience within the department.

  • Experimentation is only run in marketing, so that should be the lead function.
  • Each department shares the lead function as multiple departments run experiments, and therefore share the responsibility.

What is governance?

  • Assigning various team members responsibilities they will undertake during the experimentation cycle.
  • The process of prioritizing experiments to determine which ones are ran and which ones go in the backlog.
  • The formal process of defining the strategy of the experimentation program and overseeing its execution to achieve the goals of the enterprise.
  • The monitoring process of the central team for all other teams involved in experimentation.