Solving Problems That Matter


In this course, you'll learn how to answer the following questions:

  1. What are the elements of a hypothesis?
  2. What are problem statements and how can they help you build a hypothesis?
  3. How can solutions maps help you identify solutions to your problems?

Once you've reviewed your analytics, you can identify problems that matter to your visitors. These problems will be the cornerstone of your experiment and your hypothesis.

New Courses


Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!


Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?


Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?


Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!