Learn More: Moving from Idea to Experiment with Your Team

Program Management can help you take your experimentation from a process with a few champions, a pile of spreadsheets, and a seemingly insurmountable mountain of electronic communication and meeting notes to a collaborative and visible process where ideas are living things that evolve before your eyes into experiments. But in order for that process to be successful, you need to have the right team. And that team needs to be equipped to help your ideas and your optimization program grow.

As you build ideas, teams can have input at every point in the process, communicating directly in the idea and adding information and relevant details. For example, your team members can comment on the idea throughout the experimentation progress to help you track discussion about its development into an experiment. To add comments, you can open an idea from the Ideas Dashboard, then click on the comment bubble in the upper-right corner of the idea to add and read comments.


Team members with the proper permissions can add tags to an idea so others on the team can more easily find it when they search for those terms. Any team members with access can add tags, which allows you to leverage a form of brainstorming to help you build a pool of important terms associated with the idea.


Attachments are another important part of building an idea. Team members contributing to the idea’s development can attach wireframes, timelines, analysis results, polls, and other important resources to the idea. Others involved in the experiment can then provide input with comments or refined attachments, allowing everyone to follow the idea’s progress throughout its lifecycle.

Even those on your team who may not be directly involved in a project can choose to follow its development. Selecting “Follow” in the experiment idea will allow team members to receive e-mails and notifications when the status of the idea changes or when something new is added. Unless they’re already assigned a role in the idea, they won’t be able to add or make changes to the experiment’s development, but they will be able to follow its progress as it develops.

With these collaboration tools, your team can work together to develop an idea directly in the same place where it’s scored, and later, analyzed. With all this information in one place. Development and iteration will be easier for everyone involved, giving many more people a voice in the process.