The Experimentation Cycle


In this course, you'll learn how to answer the following questions:

  • What is the best way to implement a regular cycle of experimentation and analysis in our organization?
  • Who is involved at what points in the experiment cycle?
  • How do you set up an experiment to enable its success?
  • What type of experiment should you run?

New Courses


Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!


Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?


Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?


Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!