Quiz: How Much do You Know?

Before we start, let’s see what you already know with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.

When is the best time to look at your results in order to take action?

  • Shortly after your experiment kicks off, to ensure the experiment’s working correctly
  • After 20 visitors have converted on your metrics
  • When your experiment is roughly halfway to statistical significance because you can make assumptions that will be 90% accurate
  • After your experiment has reached statistical significance

What is the confidence interval?

  • A range of values that measures certainty around improvement
  • The degree to which you can have confidence that your experiment is accurately accumulating results
  • The degree to which your results are likely accurate
  • Another term for your conversion rate

What is segmentation?

  • Filtering results based on various factors to get an idea how different groups responded to an experiment
  • Separating your results into groups, or segments, and then implementing your results specifically for each segment
  • The capacity to execute your implementation simultaneously to different groups based on your filtered experiment results