Using the Optimizely Full Stack product

Are you ready to experiment deep into your stack to create exceptional customer experiences on everything from search results and promos to recommendations and payment structures? Are you ready to make decisions with immediate data feedback from our Stats Engine so you can fail forward faster and implement what you’ve learned in real time?

Get ready to learn and move fast, because in this course, you will learn how to set up and implement experiments in Full Stack. You’ll be transforming your experimentation culture in no time!

Key Questions:

  1. How do I create an experiment in Optimizely Full Stack?
  2. What are feature flags and rollouts and how do I create them?
  3. How do I activate Experiments?

When all of the course elements are marked Completed, return to the learning path by clicking the path name in the breadcrumb at the top of the page.

New Courses


UPDATED! Information on the Results Page

In this course we'll introduce you to the information available on Optimizely's Results page.

web personalization

Personalization Overview and Strategy

In this course, you will learn various ways of personalizing a website, as well as review best practices for utilizing personalization strategies.


Building Adaptive Audiences in Optimizely Web

In this course, learn about Adaptive Audiences, how to use it, and how it allows you to deliver relevant experiences based on visitor interest.

full stack

Optimizely Full Stack: Technical - Build a Feature

In the first part of our series of how-to courses, you will learn the initial steps to implementing full stack, including installing the SDK and becoming familiar with the datafile, then learn how to build your first feature.