Write an Effective Hypothesis
Your experiment is only as good as your hypothesis. With a well-crafted hypothesis, you establish your problem, solution, and your expected results, establishing a context that you can analyze when your experiment is complete. It acts as a throughline you can use to connect your last experiment to this one, and this experiment to the next, scaffolding your experiments over time into a truly effective optimization program.
In this course, you'll learn how to answer the following questions:
- What impact can a specific, evidence-based hypothesis have on an experiment’s effectiveness?
- How do you link a hypothesis to business goals?
- How can a hypothesis help you effectively leverage experiment results?
- What are the elements of a hypothesis?
Learn how to set up your Optimizely X account for Personalization and build your first campaign!
Once you've interpreted your results, why not share them with others to invest in long-term success for your program?
How can you make more impactful changes to ensure that your next experiment will be statistically significant?
A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!