Write an Effective Hypothesis

 

Your experiment is only as good as your hypothesis. With a well-crafted hypothesis, you establish your problem, solution, and your expected results, establishing a context that you can analyze when your experiment is complete. It acts as a throughline you can use to connect your last experiment to this one, and this experiment to the next, scaffolding your experiments over time into a truly effective optimization program.

In this course, you'll learn how to answer the following questions:

  1. What impact can a specific, evidence-based hypothesis have on an experiment’s effectiveness?
  2. How do you link a hypothesis to business goals?
  3. How can a hypothesis help you effectively leverage experiment results?
  4. What are the elements of a hypothesis?

New Courses

results

Analysis in Program Management

In this course, you'll learn how to use Program Management to more effectively analyze the results of your experiments and iterate out into new experiment ideas.

product

Team Functionality

In this course, you will learn how to set up and manage your team in Program Management.

product

Selecting and Prioritizing Experiments in Program Management

In this course, you'll learn how to use Optimizely's Program Management to help you with ideation and planning for your experiments.

product

Using the Optimizely X Full Stack product

In this course, you will learn how to create an experiment, feature flags and feature rollouts using the Optimizely X Full Stack product.