DXO Training Webinars
15 regularly scheduled, interactive webinars covering all the core Optimizely and experimentation skills

*This is a separate login from the Academy and requires the purchase of a DXO Training Webinar Package.
Don't have a DXO Training Webinar Package?   Contact Success

Webinar

Optimizely Platform Setup Training

In this interactive Optimizely Training webinar, you'll learn:

  • The Optimizely Account structure
  • Creating and editing Projects
  • Project and account settings
  • Setting up Program Management Teams and Touchpoints
  • Using standard analytics and audience integrations
Webinar

Web Experimentation Goals and Metrics

In this interactive Optimizely Training webinar, you'll learn:

  • How to align experimentation goals with business goals
  • How to connect revenue to experimentations
  • What are primary, secondary, and monitoring metrics in experiments
Webinar

Web & Full Stack Ideation

In this interactive Optimizely Training webinar, you'll learn:

  • How to use direct and indirect data to develop experiment ideas
  • How to define strong problem statements
  • How to craft hypotheses using the Problem > Solution > Result framework
Webinar

Web & Full Stack Experiment Prioritization, Roadmapping, and Program Management

In this interactive Optimizely Training webinar, you'll learn:

  • How to document and collaborate on hypotheses in Optimizely Program Management
  • How to calculate sample sizes
  • How to prioritize ideas with a defined framework
  • How to view reporting in Program Management
  • How to manage an experimentation roadmap in a spreadsheet or other project management tool
Webinar

Experiment Design

In this interactive Optimizely Training webinar, you'll learn:

  • How to build out your hypotheses using a Business Requirements Document
  • Learn which details to document to prepare an experiment for development
  • When to use a/b, multivariate (MVT), multi-page/funnel tests and redirect tests
Webinar

Personalization Ideation Training

In this interactive Optimizely Training webinar, you'll learn:

  • Identifying meaningful audiences
  • Estimating audience reach
  • Using direct and indirect data to develop campaign ideas
  • Defining problem statements
  • Crafting hypotheses using the Problem > Solution > Result framework
Webinar

How to Build an Experiment in Optimizely Web

In this interactive Optimizely Training webinar, you'll learn:

  • Defining experiment components: Pages, Events, Audiences
  • Activation Modes + URL Targeting for Pages
  • Click, Pageview, and Custom Events
  • Building experiments with components
  • Using metrics builder
  • Setting traffic allocation
  • Creating variations using Visual and Code Editors
  • All Visual Editor functionality, mobile view, interactive mode, and redirect tests
  • Basic experiment QA using the Previewer
Webinar

Optimizely Web Developer Training

In this interactive Optimizely Training webinar, you'll learn:

  • Optimizely's order of executions
  • Running code in Optimizely
  • Cookies and local storage
  • Advanced QA using test cookies, and the developer console
  • Building extensions
  • SPA concepts
Webinar

Optimizely Web Personalization Developer Training

In this interactive Optimizely Training webinar, you'll learn:

  • Defining campaign components (Pages, Events)
  • Implementing Tags
  • Creating behavioral Audiences
  • Leveraging 3rd party analytics integrations
  • Building campaigns with components
  • Creating variations using Visual and Code Editors
  • Basic campaign QA using the Previewer
Webinar

Stats Engine & Results Training

In this interactive Optimizely Training webinar, you'll learn:

  • What is statistical significance and how it is used
  • How Stats Engine is different from other statistical models
  • Reading the Optimizely results page
  • Taking action on winning, losing, and inconclusive results
  • How to use Stats Accelerator
Webinar

Team Structures and Governance Models

In this interactive Optimizely Training webinar, you'll learn:

  • Pillars of success for experimentation programs
  • Common organization models for experimentation programs
  • How to identify which model is best for your organization
  • Common tools used by experimentation programs
Webinar

Web vs Full Stack

In this interactive Optimizely Training webinar, you'll learn:

  • Understand what can be experimented on with client-side and server-side experimentation solutions (Optimizely Web and Full Stack, respectively)
  • How each platform is implemented in your tech stack
  • Benefits and limitations of each platform
  • Human resource requirements for running experiments on each platform
Webinar

Full Stack Developer Training

In this interactive Optimizely Training webinar, you'll learn:

  • SDK implementation
  • Mobile and server-side implementations
  • Building Full Stack experiments
  • Targeting experiments and rollouts with Audiences
  • Tracking Events/Metrics in experiments
  • Controlling experiment and rollout traffic
Webinar

Full Stack Experimentation Goals & Metrics

In this interactive Optimizely Training webinar, you'll learn:

  • Setting North Star metrics for product teams
  • Aligning experimentation goals with product and business goals
  • Connecting revenue to experimentation
  • Identifying primary, secondary, and monitoring metrics for experiments
Webinar

Full Stack & Feature Management Strategy

In this interactive Optimizely Training webinar, you'll learn:

  • Incorporating experimentation into the product development process
  • When to use a/b tests, feature tests, and feature rollouts
  • How to strategically roll out features
  • Experimenting within Agile

Contact Success

To learn more and purchase a DXO training package, fill out the form below.

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