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Optimizely Platform Setup for Web
In this interactive Optimizely Training webinar, you'll learn:
- The Optimizely Account structure
- Creating and editing Projects
- Project and account settings
- Managing platform features
- Using standard analytics and audience integrations
Experimentation Goals and Metrics
In this interactive Optimizely Training webinar, you'll learn:
- How to align experimentation goals with business goals
- How to connect revenue to experimentations
- What are primary, secondary, and monitoring metrics in experiments
Experiment Ideation
In this interactive Optimizely Training webinar, you'll learn:
- How to use direct and indirect data to develop experiment ideas
- How to define strong problem statements
- How to craft hypotheses using the Problem > Solution > Result framework
Experiment Prioritization, Roadmapping, and Program Management
In this interactive Optimizely Training webinar, you'll learn:
- How to document and collaborate on hypotheses in Optimizely Program Management
- How to calculate sample sizes
- How to prioritize ideas with a defined framework
- How to view reporting in Program Management
- How to manage an experimentation roadmap in a spreadsheet or other project management tool
Experiment Design
In this interactive Optimizely Training webinar, you'll learn:
- How to build out your hypotheses using a Business Requirements Document
- Learn which details to document to prepare an experiment for development
- When to use a/b, multivariate (MVT), multi-page/funnel tests and redirect tests
Personalization Campaign Ideation
In this interactive Optimizely Training webinar, you'll learn:
- Identifying meaningful audiences
- Estimating audience reach
- Using direct and indirect data to develop campaign ideas
- Defining problem statements
- Crafting hypotheses using the Problem > Solution > Result framework
How to Build an Experiment in Optimizely Web
In this interactive Optimizely Training webinar, you'll learn:
- Defining experiment components: Pages, Events, Audiences
- Activation Modes + URL Targeting for Pages
- Click, Pageview, and Custom Events
- Building experiments with components
- Using metrics builder
- Setting traffic allocation
- Creating variations using Visual and Code Editors
- All Visual Editor functionality, mobile view, interactive mode, and redirect tests
- Basic experiment QA using the Previewer
Web for Developers
In this interactive Optimizely Training webinar, you'll learn:
- Optimizely's order of executions
- Running code in Optimizely
- Cookies and local storage
- Advanced QA using test cookies, and the developer console
- Building extensions
- SPA concepts
Personalization for Developers
In this interactive Optimizely Training webinar, you'll learn:
- Defining campaign components (Pages, Events)
- Implementing Tags
- Creating behavioral Audiences
- Leveraging 3rd party analytics integrations
- Building campaigns with components
- Creating variations using Visual and Code Editors
- Basic campaign QA using the Previewer
Stats Engine & Results
In this interactive Optimizely Training webinar, you'll learn:
- What is statistical significance and how it is used
- How Stats Engine is different from other statistical models
- Reading the Optimizely results page
- Taking action on winning, losing, and inconclusive results
- How to use Stats Accelerator
Team Structures and Governance Models
In this interactive Optimizely Training webinar, you'll learn:
- Pillars of success for experimentation programs
- Common organization models for experimentation programs
- How to identify which model is best for your organization
- Common tools used by experimentation programs
Full Stack Introduction for Developers
In this interactive Optimizely Training webinar, you'll learn:
- SDK implementation
- Mobile and server-side implementations
- Building Full Stack experiments
- Targeting experiments and rollouts with Audiences
- Tracking Events/Metrics in experiments
- Controlling experiment and rollout traffic
Full Stack & Feature Management Strategy
In this interactive Optimizely Training webinar, you'll learn:
- Incorporating experimentation into the product development process
- When to use a/b tests, feature tests, and feature rollouts
- How to strategically roll out features
- Experimenting within Agile
Contact Success
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