C-Level Level 1

Executive sponsors and leaders on a team, who we call Experimentation Evangelists, will learn to use experimentation results to drive company-wide strategic objectives and support a culture of experimentation.

Concepts addressed in this path:

  • Foundations of experimentation cycle and program structure
  • Align experimentation to your business goals
  • Build an optimization team
  • Statistics for experimentation
  • How Stats Engine is different from other statistical models
  • Reading the Optimizely results page

For those who prefer to follow a study-guide instead of reviewing eLearning, we also offer this study guide which provides you articles and other content designed to prepare you for the certification exam.

The certification exam can be accessed at C-Level Level 1 certification.

30 mins

Setting Up Your Experimentation Program Structure

This course will teach you the various ways an experimentation program structure can be set up, as well as which individuals should be involved and what various teams might look like.

30 mins

The Experimentation Cycle

Experimentation is an iterative cycle. Learn how to develop processes for your experimentation program and improve your optimization methodology.

30 mins

Align Experimentation to Your Business

The best experimentation programs align closely with the goals of the business. Learn how in this course.

30 mins

Build Your Optimization Team

You can't be a lone wolf forever. In this course, we'll help you build your experimentation team and nurture a culture of optimization.

30 mins

Optimization Statistics

In this course, you'll learn how the Optimizely Stats Engine calculates results to enable business decisions.

45 mins

UPDATED! Information on the Results Page

In this course we'll introduce you to the information available on Optimizely's Results page.

Certification Exam

Once you've completed the above courses, you are ready to test for the certification. Please visit the C-Level Level 1 exam.

New Courses


UPDATED! Information on the Results Page

In this course we'll introduce you to the information available on Optimizely's Results page.

web personalization

Personalization Overview and Strategy

In this course, you will learn various ways of personalizing a website, as well as review best practices for utilizing personalization strategies.


Building Adaptive Audiences in Optimizely Web

In this course, learn about Adaptive Audiences, how to use it, and how it allows you to deliver relevant experiences based on visitor interest.

full stack

Optimizely Full Stack: Technical - Build a Feature

In the first part of our series of how-to courses, you will learn the initial steps to implementing full stack, including installing the SDK and becoming familiar with the datafile, then learn how to build your first feature.