Statistics are the cornerstone of every metric in business. Understanding how they're accumulated and how they work, even when you have an engine that does it for you, equips you with knowledge that can inform the way you build experiments. A basic understanding of how statistics are calculated and where they're drawn from will help you build more effective experiments and more realistically estimate how long it will take to see results.
In this course, you'll learn how to answer the following questions:
- What is statistical significance and how does Optimizely guarantee results?
- What do I need to know about the stats engine?
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In this course we'll introduce you to the information available on Optimizely's Results page.
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In this course, learn about Adaptive Audiences, how to use it, and how it allows you to deliver relevant experiences based on visitor interest.
In the first part of our series of how-to courses, you will learn the initial steps to implementing full stack, including installing the SDK and becoming familiar with the datafile, then learn how to build your first feature.