Data Geek

The Data Geek will build their understanding as an analyst of aligning experimentation goals with business goals, including connecting revenue to experiments; plus using direct and indirect data from experiment results to help identify, define, craft, and manage hypotheses.

Concepts addressed in this certification:

  • Foundations of experimentation cycle and program structure
  • Aligning experimentation goals with business goals
  • Connecting revenue to experimentations
  • Primary, secondary, and monitoring metrics
  • Statistics for experimentation
  • How Stats Engine is different from other statistical models
  • Reading the Optimizely results page
  • Taking action on winning, losing, and inconclusive results

For those who prefer to follow a study-guide instead of reviewing eLearning, we also offer this study guide which provides you articles and other content designed to prepare you for the certification exam.

The certification exam can be accessed at Data Geek Level 1 certification.

30 mins
Course

Setting Up Your Experimentation Program Structure

This course will teach you the various ways an experimentation program structure can be set up, as well as which individuals should be involved and what various teams might look like.

30 mins
Course

The Experimentation Cycle

Experimentation is an iterative cycle. Learn how to develop processes for your experimentation program and improve your optimization methodology.

30 mins
Course

Align Experimentation to Your Business

The best experimentation programs align closely with the goals of the business. Learn how in this course.

30 mins
Course

Leverage Data to Drive Experiments

Learn to explore data from your analytics, heat maps, and other tools to take your experimentation program to the next level.

30 mins
Course

Create a Testing Roadmap

In this course, you'll learn how to define your primary and secondary metrics and create roadmap of future experiments.

30 mins
Course

Optimization Statistics

In this course, you'll learn how the Optimizely Stats Engine calculates results to enable business decisions.

30 mins
Course

Understand the Results Page

In this course, we'll give you an overview of the Results page so that you can understand and interpret the data.

30 mins
Course

Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?

30 mins
Course

Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?

30 mins
Course

Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!

30 mins
Course

Take Action on Winning Variations

A winning variations is almost always a reason for celebration. But what you do next matters more!

Certification Exam

Once you've completed the above courses, you are ready to test for the certification. Please visit the Data Geek Level 1 exam.

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