Setting Up Your Experimentation Program Structure

You’ve made the important decision to optimize your company website to improve your customers’ digital experiences: congratulations! Before you begin experimenting however, it’s important to start with answering some basic questions: Who needs to be involved with experimentation, and at what point in time? What will your teams look like, and who will run the experimentation program? Which responsibilities need to be fulfilled prior to experimenting?

In this course, you'll learn how to answer the following questions:

  1. What types of experimentation program structures are there?
  2. Who belongs on the experimentation team?
  3. What are the roles and responsibilities of team members?

When all of the course elements are marked Completed, return to the learning path by clicking the path name in the breadcrumb at the top of the page.

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