Setting Up Your Experimentation Program Structure
You’ve made the important decision to optimize your company website to improve your customers’ digital experiences: congratulations! Before you begin experimenting however, it’s important to start with answering some basic questions: Who needs to be involved with experimentation, and at what point in time? What will your teams look like, and who will run the experimentation program? Which responsibilities need to be fulfilled prior to experimenting?
In this course, you'll learn how to answer the following questions:
- What types of experimentation program structures are there?
- Who belongs on the experimentation team?
- What are the roles and responsibilities of team members?
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In this course we'll introduce you to the information available on Optimizely's Results page.
In this course, you will learn various ways of personalizing a website, as well as review best practices for utilizing personalization strategies.
In this course, learn about Adaptive Audiences, how to use it, and how it allows you to deliver relevant experiences based on visitor interest.
In the first part of our series of how-to courses, you will learn the initial steps to implementing full stack, including installing the SDK and becoming familiar with the datafile, then learn how to build your first feature.