Experimentation Evangelist

The Experimentation Evangelist will learn to use experimentation results to drive company-wide strategic objectives and support a culture of experimentation.

Concepts addressed in this path:

  • Foundations of experimentation cycle and program structure
  • Align experimentation to your business goals
  • Build an optimization team
  • Statistics for experimentation
  • How Stats Engine is different from other statistical models
  • Reading the Optimizely results page

For those who prefer to follow a study-guide instead of reviewing eLearning, we also offer this study guide which provides you articles and other content designed to prepare you for the certification exam.

The certification exam can be accessed at Experimentation Evangelist Level 1 certification.

30 mins

Setting Up Your Experimentation Program Structure

This course will teach you the various ways an experimentation program structure can be set up, as well as which individuals should be involved and what various teams might look like.

30 mins

The Experimentation Cycle

Experimentation is an iterative cycle. Learn how to develop processes for your experimentation program and improve your optimization methodology.

30 mins

Align Experimentation to Your Business

The best experimentation programs align closely with the goals of the business. Learn how in this course.

30 mins

Build Your Optimization Team

You can't be a lone wolf forever. In this course, we'll help you build your experimentation team and nurture a culture of optimization.

30 mins

Optimization Statistics

In this course, you'll learn how the Optimizely Stats Engine calculates results to enable business decisions.

30 mins

Understand the Results Page

In this course, we'll give you an overview of the Results page so that you can understand and interpret the data.

Certification Exam

Once you've completed the above courses, you are ready to test for the certification. Please visit the Experimentation Evangelist Level 1 exam.

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