Align Experimentation to Your Business


Experimentation that doesn't align to your business goals will ultimately end up wasting time and resources. Learn how to experiment in a way that connects your optimization to the goals that mean something to your organization.

In this course, you'll learn how to answer the following questions:

  1. How can you analyze your current business goals and align them to your site or app performance?
  2. How do company goals relate to experiment metrics?
  3. What is a goal tree and how can it help you develop your optimization program?

When all of the course elements are marked Completed, return to the learning path by clicking the path name in the breadcrumb at the top of the page.

New Courses


UPDATED! Information on the Results Page

In this course we'll introduce you to the information available on Optimizely's Results page.

web personalization

Personalization Overview and Strategy

In this course, you will learn various ways of personalizing a website, as well as review best practices for utilizing personalization strategies.


Building Adaptive Audiences in Optimizely Web

In this course, learn about Adaptive Audiences, how to use it, and how it allows you to deliver relevant experiences based on visitor interest.

full stack

Optimizely Full Stack: Technical - Build a Feature

In the first part of our series of how-to courses, you will learn the initial steps to implementing full stack, including installing the SDK and becoming familiar with the datafile, then learn how to build your first feature.